We've built our reputation on the content we write

Now more than ever, the content of your CV and LinkedIn profile needs to set you apart from the crowd. Employers/Recruiters are continuously on the lookout for high-value candidates, and therefore, your profile needs to be on point, unique, and offer a real “point of difference”

Building your brand through your profile

Creativity, and personal insight are all invaluable in creating an engaging and memorable CV that captures the attention of potential employers. But just as important, are how a candidate can demonstrate their value add. We do this through competency based analysis and content generation.

Implementing a competency framework in your content

A competency-based framework is the strategy we use to build the framework of a Resume, CV and/or LinkedIn profile. In fact, clients typically achieve 8-12x greater interview success using this strategy

Our job as Resume Writers is to build a deeper understanding of target market and audience, and then identify 5 to 6 competencies that will be used as a theme throughout the CV/resume. For example, this may be leadership, decision-making, creativity, relationship building, innovation, commercial awareness etc. The focus is on Core Competencies, Targeted Content, Industry-Specific Achievements + High Impact Statements.

Once we have identified those competencies, the next stage is to provide proven and demonstrated statements. The best strategy is to use the STAR (situation, task, action, result) method to extract qualified statements. We need to transform bland and generic statements into powerful, qualified, and value-added information that will set you apart from the competition.

What results do you get from using this framework?

A CV/resume built using a competency-based or behavioral-based framework is one of the most powerful types of CV/resume in the market today! In fact, tests using an independent panel of HR and Senior Recruiters demonstrated that of the 16 CVs/resumes written with a competency framework in place, 14 were rated ‘A’ Grade, and the other 2 were rated ‘B’ Grade. This compared to a sample of 16 CVs/resumes without the framework where only 7 made the ‘A’ Grade, 3 made the ‘B’ Grade, and a worrying 6 were instantly rejected.

Ready to get results?

Our formula has proven success. As Master Resume Writers, we’ll get you past the most advanced screening systems, from CHATGGPT to ATS, AI//BOTS, and most importantly, past the toughest Human Selectors/Recruiters (i.e. the Gate Keepers).

We love giving our clients a voice.