A common overlooked element of a CV or resume is the professional profile or introduction section. Knowing how to approach the profile, what to put in, and what to leave out can be head scratching.
From our experience we believe the key is to grab the reader’s attention from the start. To do this we recommend crafting a profile that uses industry language to speak to your target audience. First, think about your unique value proposition, this is what will set you apart from others – you want to offer real value to a future employer. Using the STAR (Situation, Task, Action, Result) method is an ideal way to build content throughout the resume, including the introduction. If targeting specific industries, it’s a great opportunity to namedrop other brands, as well as to talk about specialist products and services that you have worked on. Try to use a few stats if possible, as this often draws the reader’s attention and helps break up the content.
Your focus is to have a profile that is more relevant and compelling. You should also consider revising and adjusting the profile according to different industry and position types.
The following are examples to give you ideas on what you can do to significantly improve your resume introduction. Please note, the following are not real profiles, and where you see company names, this has been used as an example into how you can create a more compelling and interesting profile introduction.
Resume introduction examples
1. Financial Analyst Resume Introduction
CPA-qualified with 12 years of experience providing financial analysis and strategic support to Lendlease and Multiplex, directly contributing to the financial oversight of more than $1 billion in brownfield projects. Known for driving the financial planning (FP&A) and budgeting processes that delivered over 15% in cost reduction initiatives. Aligns reporting to support in-depth cost analysis, risk assessments, and financial forecasting, and worked with project leadership teams on optimising project outcomes to achieve critical profitability goals. Recently, worked with the Director of Mining operations on decision-making that increased profitability of production by more than 20% year-on-year.
2. HR Partner Resume Introduction
More than 10 years serving as an HR Partner with MinterEllison and Clayton Utz, and recognised by the CEO of Clayton UTZ corporate services division spearheading the HR initiatives that led to a 25% improvement in employee retention rates. Specialises in aligning human resources strategies with business objectives, as seen in a recent 30% increase in employee engagement scores. Managed talent acquisition processes that resulted in the successful recruitment of over 100 high-calibre legal professionals including a large graduate program. Recently rolled out bamboo HR to streamline and enhance ATS and recruitment. Continuously acts as a strategic partner on workforce planning, diversity and inclusion, and ensuring compliance with industry-specific regulations.
3. IT Business Analyst Resume Introduction
A highly skilled Business Analyst with a proven track record spanning more than eight years, delivering next-generation solutions and services for Atlassian and improving operational efficiency by 35%. Scrum certified and adept in agile methodologies, leading cross-functional teams of up to 30 staff, including recently heading the DevOps team that launched a new product, generating over $1.5 million in its first year. Played a key role in the successful rollout of a $10 million IT transformation project, achieving 10% under budget and completing it two months ahead of schedule.
4. Customer Service Resume Introduction
Over 7 years of experience with leading Aussie brands that include Accor and Crown Resorts. Recognised for directly contributing to a series of change programs that resulted improving guest satisfaction scores by 20%. Known for delivering personalised guest experiences that go above and beyond the customer expectation. Skilled in managing and resolving complaints, whilst thinking clearly and proactively during times of pressure. Regularly contributes to supporting all levels of front desk operations, and cross skilled in night audits. Recently led teams of up to four (4) staff as the customer service lead.
5. Marketing Manager Resume Introduction
I am a digitally savvy marketer with 14 years of experience and a proven ability to build and deploy robust multichannel digital plans for local and national markets (ANZ/APAC). Over the years, I have expertly structured the launch of new digital products, deployed digital-led technology product roadmaps and built partnership alliances in a fast-growing FMCG enterprise. I maximised returns on budgets ranging from small to large, exceeding $2.4 million, for paid media and online search. I bring deep consumer product knowledge and a passion for emerging technologies and their impact on the customer journey. My technical skills include Google Analytics, Adobe Analytics, SEMrush, HubSpot, Salesforce CRM, and A/B Testing.
6. Supply Chain Manager Resume Introduction
Over 15 years in supply chain and distribution leadership within the FMCG sector, driving the day-to-day operations and strategy needed to ensure organisations offer a lean, scalable, and competitive model. Deep knowledge of the latest technology modules, automation, and robotics, and proven experience in enterprise-wide rollout of Six Sigma, Lean, Kanban, and 5S. Experience in managing the rollout of large-scale SAP ERP solutions and leading the change transition, including end-user training. Successfully governed small to large workforces of 200+ personnel in unionised environments.
7. Director, Sales & Marketing Resume Introduction
A performance-turnaround specialist (MBA, BComm) with a progressive career tracking 25+ years, providing the vision and direction needed to achieve accelerated and sustained growth in competitive landscapes. Strong exposure to Australia and APAC markets including. Singapore, China and Korea. Demonstrated versatility to quickly transition across differing market sectors such as IT&T, Tourism and Advertising. Experienced in owning mid to large-scale P&L’s up to $130M+. Winner of 3 prestigious industry awards, including B-Tech’s “Market Leader” award. Continuously delivered measurable success in transition management, taking underperforming regions to become flagship operations. Strong people manager with expertise in leading and developing teams of up to 30 staff across multiple regions.
8. Operations Manager Resume Introduction
Over 12 years of experience overseeing manufacturing operations for Bluescope Steel and Boral. Recognised for driving operational improvements that resulted in production efficiency improvements of 40%. Champions continuous improvement for process optimisation, lean manufacturing, and cost control, and more recently delivered a 30% reduction in waste and a 20% increase in profit margins. Successfully managed teams of up to 40 employees, and enhanced workforce productivity by 25%. Led the launch of a new production line that contributed to a $15 million revenue increase within the first year. Benefits from Lean Six Sigma Black Belt certification.
9. Administration Professional Resume Introduction
A client service-driven professional with over six years of experience in high-intensity and dynamic business environments, successfully holding key business support roles with Seven Media Group and JLL Australia. Recognised for consistently going above and beyond, working closely with department managers to provide continuous support in improving the efficiency of back-office and front-office services. Oversaw the recovery of over $425k in outstanding debt and implemented new credit management procedures. Previous project experience involved the implementation of a new billings management system and a HRIS platform for payroll. Proficient in Power BI, Excel, VBA, and Access databases.
10. Product Manager Resume Introduction
Over 8 years of experience in managing product lifecycles for Atlassian and Canva, with a focus on driving product innovation. Delivered the route to market that led to a 50% increase in user adoption and a 40% growth in revenue on SaaS products. Champions expertise in market analysis, product development, and go-to-market strategies, and more recently drove the product framework that resulted in over $20 million in new AI product sales. Helped lead new business process initiatives, working closely with DevOps to reduce time-to-market by 25%. Holds certifications in Scrum, Prince2 and Agile delivery.
11. Junior Accountant (Business Services) Resume Introduction
More than 2 years of experience providing accounting support as part of an internship program with Deloitte and PwC. Successfully contributed to the preparation of financial statements, tax returns, and audits for a large SME/SMB portfolio with over 100 clients. Competent in the use of like Xero and MYOB, coupled with excellent Excel skills. Strong understanding of financial reporting standards, including local GAAP. Positively contributes to improving efficiency. Currently studying CA qualifications.
12. Junior Marketing Coordinator Resume Introduction
More than 18 months experience in supporting marketing campaigns for leading Australian FMCG brands such as Vegemite and Uncle Toby’s, contributing to the execution of digital and print marketing initiatives that increased brand engagement by 10%. Assisted in the development of social media content leading to a 20% growth in online follower base (22k followers) and a 15% increase CTR rates for EDM campaigns. Confident in the use of Salesforce CRM and Google Analytics. Skilled in market research, data analysis, and content creation, helping to inform strategic marketing decisions. Holds a Bachelor’s degree in Marketing and is certified in Google Analytics and Facebook Ads.
13. Legal Graduate Resume Introduction
Qualified as a Juris Doctor with a weighted average mark (WAM) of 85 and holds a Bachelor of Laws (Honours). Nine months’ experience providing support within two legal statutory aid providers. A warm and empathetic approach, with the skills needed to effectively manage sensitive cases and deal with the many highly sensitive. Avid follower of both domestic and international humanitarian law, with a deep understanding of the mix between the traditional, contemporary, and current legal practice.
14. Real Estate Sales Director Resume Introduction
With 15 years of experience in leading sales teams for Australian real estate companies such as Ray White and LJ Hooker, achieved a 35% increase in sales volume and a 25% growth in market share for NSW branches. Expert in developing sales strategies, negotiating high-value deals, and managing client relationships, consistently exceeding sales targets by an average of 20% year-on-year. Proven track record in mentoring and coaching sales teams, resulting in a 30% improvement in sales performance and customer satisfaction scores.
